Tea is considered to be one of the favorite beverages in India. If you are an Indian, you must be very well aware that people of all age groups are obsessed with tea. Whether you have guests coming over or a special meeting, tea is a go-to beverage with snacks for Indians. “Chai” is another name for tea in India.

Why a Tea Franchise?

Have you ever considered making money from the country’s obsession with tea? If not, then we must inform you that you are missing out on a perfect business opportunity. Many Chai franchises have emerged in India as a result of the country’s enormous fondness for tea. Small stalls are no longer the only place to get chai. Entrepreneurs in India have been compelled to engage in Chai franchises due to the demand from tea aficionados for a chic setting in which they can comfortably enjoy their tea time. We will discuss one such tea franchise, named the “Chai Point”. If you are someone interested in owning a tea franchise in India then we would like to suggest that one of the top tea brands to take into consideration is the “Chai Point” Franchise. We will discuss some important pointers about the Chai Point. How to approach the brand for the franchise and other crucial details are discussed below. Let us take a closer look at the brand.

What is so special about the Chai point?

The Chai Point is a network of cafes and an Indian tea firm that specializes in tea-based drinks. Talking about the History of Chai Point, it is important to talk a little about the owner of the business, the guy named Amuleek Singh founded Chai Point in the year of 2010 in Bengaluru, Karnataka, India. The name of the company comes from the Hindi word for tea, “chai.” Amuleek Singh, who is the man who founded and current CEO of Chai Point, is a Harvard graduate who has also worked with Microsoft for a while after earning a degree in engineering from Thapar University in Punjab, India, and then he decided to start his own business after getting an MBA degree from the Harvard University.

Tea, or tea, is a staple in the homes of most Indians, and most Indians are familiar with a variety of teas. Furthermore, the business also began selling its teas on the biggest e-commerce platform, Amazon in October 2017, marking their first push into e-commerce distribution. The phrase “India runs on Chai” from Chai Point brilliantly captures the passion for tea among the population of India. Chai Point has its cafe in eight different Indian cities, including some of the corporate parks, airports, and retail establishments. The business offers delivery options and a vending-based solution dubbed “Vending as a Service” that is primarily targeted at corporations in addition to physical locations.

For most Indians, tea, or chai, is a staple in their homes, and they are also familiar with a wide variety of teas. Nonetheless, Amuleek Singh developed a whole ecosystem to increase the tea’s and its packaging’s attractiveness to white-collar Indians who were snagging the upscale coffee shops. Additionally, Chai Point is expanding its business from teas to teaware and the rumors are that the CEO has some really big plans for his business in the future.

Key Aspects of the Chai Point Franchise:

Space needed: A Chai Point Franchise needs at least a space of between 800 to 1000 Square feet. This size is efficient for a tea café, as the tea cafes do not need much space, basically minimal sitting area.

Investment Cost: You might require an estimated cost of between 30 to 50 Lakhs Indian Rupees. It includes all the expenses from the Initial fee for franchise, décor, and capital.

Franchise Type: The Chai Point has an option for both single Unit as well as Multiunit franchisees. If it is your first time as an entrepreneur, then you might want to choose a single unit Franchise. On the other hand, if you are someone who has sufficient resources and experience then you can go for a Multiunit franchise without any hesitation. The choice is all yours.

Business Model: Chai Point operates on a business-owned store model, as opposed to other comparable beverage businesses that use a basic franchise model.

How to approach the Chai point for a Franchise?

Firstly, you have to visit Chai Point’s official website (we have provided the link in our article), then you have to go to the franchise option and send them a detailed mail about your goals and plans regarding the Chai Point franchise. If they find you eligible for their business, then the brand will contact you and let you know about their thoughts positively.

If you are someone who is serious about owning a Chai Point franchise, then we would suggest you send a mail to the email address given on their official website. It is: feedback@chaipoint.com