For those who don’t know yet, Burger Singh is one of India’s largest burger brands, that’s for sure. The brand came up in 2014 and has since grown rapidly, with over 175 outlets across 75 cities in India, through availability and unique flavoring. The unique selling point of Burger Singh is the inclusion of Indian flavors in its burgers, which gives them a competitive edge over other fast-food burger brands, you know? If food entrepreneurship is your thing, the Burger Singh franchise is a suitable option without you starting on your own from scratch. And today, we are here just to share a few details like the Burger Singh franchise cost in India, the type of franchise models they offer, profitability potential, and things like that. So, here we go.

Types of Burger Singh Franchise Models

Burger Singh provides four distinct types of franchise models that you can opt for as of 2024 in the country. And just so you know, each model has a distinctive cost, method of setup, and target market, so that you can choose the one that suits you the most, you know? Alright, let’s see:

• Express Model: This one is a mini version. Ideal for places like the food joints where people can grab a quick bite, it is a perfect answer for on-the-go eaters! You need an investment of ₹13 to 15 Lakhs to start this one. It works with smaller places such as kiosks in shopping malls or busy streets.
• Food Court Model: This model is for setting up in malls or food courts. It requires a slightly bigger space compared to the Express model and costs around ₹36 to 39 Lakhs. All in all, it’s perfect if you want a location where a lot of people can sit and eat.
• Dine-In Model: If you want to offer a complete dining experience, the Dine-In model is for you, simple as that! It requires a larger area and a total investment of ₹44 to 50 Lakhs. Just so you know, this model works well in busy-street locations where families and groups can sit and have a meal.
• Drive-Thru Model: This is the largest model where people can buy food from their cars. It needs a big area and an investment of ₹64 to 70.5 Lakhs. It’s best suited for busy highways or locations with lots of car traffic, you know?

Detailed Investment Requirements

To start a Burger Singh franchise, there are a couple of different types of costs you should consider. Like what though? Here are a few examples:

• Franchise Fee: This is the cost the franchisee pays to the franchisor to be able to use the brand name, which can typically range from ₹3 Lakhs to ₹10 Lakhs depending on the business type, you know?
• Setup Costs: This refers to the initial cost of your establishment of the outlet, and just so you know, the basic costs that will help the outlet be customer-ready can be spent on things like the interior, accessories, and kitchen equipment. Setup costs go from ₹10.3 Lakhs (for Express) to ₹56 Lakhs (for Drive-Thru).
• Royalty Fees: Don’t forget that you are obliged to pay 2% to 6% of your total sales each month as royalty fees, and yes, it consists of marketing and branding support from Burger Singh.
• Working Capital: This is the money you need for the daily operations of the store. This ensures that inventory, staff salaries, and other everyday expenses can be paid for. A working capital reserve of around ₹2 to ₹6 Lakhs is a good choice.
• Total Investment Overview: When you add up all these costs (franchise fee, setup cost, working capital), the total investment for each model looks like this:
• Express Model: ₹13 to 15 Lakhs
• Food Court Model: ₹36 to 39 Lakhs
• Dine-In Model: ₹44 to 50 Lakhs
• Drive-Thru Model: ₹64 to 70.5 Lakhs

Profit Potential and Return on Investment (ROI)

By investing in a Burger Singh franchise, it is like you are entering a project with profits guaranteed every month, you know? And just so you know, depending on the model chosen for your franchise, monthly earnings are expected to be between ₹1.3 Lakhs and ₹4.1 Lakhs. If you don’t know yet, the Express model earns ₹1.3 Lakhs on average, whereas the Drive-thru model can generate up to ₹4.1 Lakhs monthly. After settling all dues, the profit margin usually lies anywhere between 18% to 25%, which is pretty good if you think about it for a sec.

Many franchise owners recuperate all their startup costs in twelve to fourteen months, which is a much faster process when compared to other businesses. Ultimately, though, the extent of your profit will solely depend on how well your outlet is located, as well as how many customers walk by that door daily.