Indian economy is expected to grow in the upcoming years. It is a matter of fact that India’s watch market is also growing with the growing economy of the country. The middle class of India is rising and so is their love for branded accessories. What a great time to own an accessory franchise in India! Is it not? Watches and Bags are something that is admired by people of all age groups. Be it a school-going teenager or a middle-aged working man, everyone wants to wear the latest watches on their wrists. If you are planning to have your very own accessory store, you would like to take our suggestion. We have some nice pieces of information about “Fastrack”. Yes, you heard it right! India’s renowned accessory brand, Fastrack could be an excellent choice for your upcoming business. We are going to discuss some crucial details regarding the brand and its franchise-related information below.
Why is Fastrack one of the top choices of fashion lovers in India?
If you are into watches and bags, you must be already aware of the popularity of Fastrack among watch lovers. The Indian brand ‘Fastrack’ is not only famous inside India but it is also loved by people outside the nation. In the year of 1998, the Indian fashion accessory company Fastrack was launched as a Titan Watches subsidiary. Fastrack was established as a stand-alone brand in 2005 with the goal of catering to India’s urban young and expanding fashion sector. Fastrack started to open retail locations across the entire nation. Early in 2009, their first store started for business.
Since its launch, the company has established a reputation for producing stylish yet reasonably-priced watches and eyewear. In the year 2009, Fastrack expanded into the accessory market by offering a variety of wallets, belts, and purses. With 158 unique Fastrack stores spread across more than 79 cities, approved multi-brand stores, and an internet store (www.fastrack.in), Fastrack is a national retailer. The company has managed to secure its position as the nation’s most popular youth fashion brand.
Brand Positioning of Fastrack:
Fastrack is the leading brand of youth accessories in India. It is coed and sporty. The brand delivers on its belief that range is everything in incredibly fast cycles. Fastrack never loses sight of its target market and brilliantly delivers what its customers desire before they even realize it. Fastrack not only dominates the field but is also easily accessible. One of the unique things about Fastrack is that it is affordable, but not cheap. It is more about lifestyle than fashion alone. The brand does not produce items that are intended to become heirlooms or treasures. They say that they produce more than only timepieces. Undoubtedly the youth of the country are accessorized by Fastrack.
It is a brand that challenges everything, pushes the envelope, continuously reinvents itself, and never ventures too far from the beaten road. Fastrack is deserving of the moniker “Effortlessly Cool.” According to the brand, for them, it all comes down to refraining from taking things too seriously; they laugh sarcastically at the detractors and flip off the bird at wanting to be accepted. Fastrack’s inherent capacity to transition between tracks and continuously recreate stems from their urge to constantly keep their audience interested and on the edges of their seats. It is unique and irreplaceable. Other than that, the brand itself claims that it is “unpredictable,” meaning it always has a secret weapon. Fastrack aligns alongside and lives by the notion of being “Eternally Young” every single day.
Prepare a Business Proposal for the Fastrack Franchise.
Investment Budget: Firstly, you will have to Divide the total estimated investment cost into several categories, it should include the franchise fees, interior design, goods, personnel, and operating capital.
Profile of the preferred Location: One must emphasize the reasons before selecting which site is appropriate for a Fastrack business. Describe in detail the local demand of the market, anticipated foot traffic, and demographics of the area.
Operational Plan: Outline your strategy for managing the business in accordance with Fastrack’s standards, including hiring personnel, training the personnel, maintaining the inventory, providing good customer service, and ensuring proper quality control.
Investment Cost: An estimated cost of between 20 Lakhs to 30 Lakhs is required for Fastrack Franchise while the franchise fee is 1,00,000 Indian Rupees. However, the details are not final. You will find out the correct amount after contacting the brand.
So, what are you waiting for? Now is the perfect time to own a Fastrack store in India! No matter the city that you live in, Fastrack has a good market base in all kinds of areas in the country. Go ahead and start your journey with Fastrack as soon as possible.
If you are truly interested in owning the Fastrack franchise, then you must visit their official website and write your goals and other details about the brand. They will also provide you with the cost-related information for the franchise. The email address provided by Fastrack is: customercare@titan.co.in
