America’s top fashion and leisure brand is none other than the Skechers. Skechers sells more than 3000 designs annually and has stores in over a hundred nations worldwide. Since their October 2012 arrival in India, Skechers has been actively gaining traction in the country’s footwear. The company actively promotes and markets its goods. They have employed successful media vehicles to reach the target audience, including radio advertising, online campaigns that involve multi-city press, and TV ads on a range of channels, including those throughout the (IPL) Indian Premier League.

For its launch campaign, Skechers was also recognized at the 2013 India Fashion Awards as the “IMAGES Most Loved Fashion Brand of the Year.”

In addition to its extensive selection of shoes, it is renowned for the Caliber of its output. The goods that are marketed in India are entirely imported from manufacturing facilities throughout the world and meet the high standards of quality that the brand has established.

There are different types of Shoes available in Sketchers for various occasions. Some of these are as follows:

• Shoes for different sports like walking, running, and training.
• These casual athletic shoes can do many things besides just the gym.
• Lifestyle: It is indeed obvious that Skechers is appreciated all over the world as a lifestyle shoe brand.
• Kids: The cartoon characters that the kids’ line of shoes use to go global have become a phenomenon themselves.

What is so special about Sketchers?

• No matter the activity, Skechers shoes are famous for their nice look and comfort. They come with lots of state-of-the-art technologies to ensure your feet are properly supported and remain comfortable.
• The shock-absorbing midsoles of Skechers shoes help the feet hit less, and the air-cooled foam-based cushioning insoles give great breathability and cushioning respectively.
• Besides good traction and grip, their flexible rubber outsoles also provide you with superior agility and flexibility while you move.
• These shoes can fit anyone’s style as they come in various designs, colors, and styles.
• Wearing Skechers doesn’t mean you have to give up on comfort or style.
• Altogether, Skechers shoes are not only extremely comfortable but also come with a variety of stylish options.
• Skechers footwear creates a relaxing atmosphere for your feet with malleable rubber outsoles, shock-absorbing midsoles, and air-cooled foam-based cushioning insoles.

Cost and Investment Breakdown of Sketchers Franchise in India:

In the simplest terms imaginable, the establishment of a Sketchers franchise does entail a substantial financial investment. Let us discuss in detail below:

• Store Location: The Store location can vary depending on the city you live in, you can either choose to establish a Sketchers Store in Tier one cities such as Bengaluru, Delhi, or Mumbai. Need not mention, that Tier one cities will take higher investments than the Tier two or three cities in India. If you want your store to be located in Malls or prime marketing areas then you will need to pay a very high cost for renting and setting up the store.
• Carpet Area: There are three different options of Carpet Areas that you can choose for the Sketchers franchise; a). 1000-12000 square ft., b). 1200-1400 square ft., c). 1400 + square ft. You can choose any size depending on your investment cost.
• Amount Ready to Invest: The official Sketchers site allows investors to choose between two options; a). 45-50 Lakhs, b). Above 50 Lakhs.

Is it profitable to own a Sketchers Franchise in India?

The U.S.-based company Skechers believes that during the coming three to five years, it wants to rank as the second-largest athletic brand in India. Skechers, an Indian retailer mostly of sports and casual footwear, plans to expand into the clothing and accessory markets.

SKECHERS president Michael Greenberg believes that “India is a mega-market filled with Mega potential”. He seems to be well aware of the growing footwear market in India. There are reports that say that India will continue to have a $17 Billion Footwear market by the year 2027. Apart from these facts, it is also found that Sketchers is amongst the top choices of Indian Consumers, especially in the upper-middle and higher sections of India. The Sketchers stores keep opening in various cities of India, this shows how popular the brand has become in the Indian market.