If you look at the innerwear segment of the Indian market, you’ll clearly see how Jockey dominates this particular segment, right? Sure, there are other competitors too, but those who are actually after quality innerwear will always go for Jockey, no matter what. And that is precisely what you can capitalize on as a business-minded person. How? Well, just get to know a little more about the Jockey franchise opportunity, and you’ll get it. That’s mainly the reason why we are here with this post where we will be sharing not just the Jockey franchise cost in India, but how profitable it can be for you as well as the requirements you must fulfill. So, here we go.

Eligibility Criteria to Open a Jockey Franchise in India

You see, before you actually make up your mind about setting up a Jockey franchise right here in India, you should first get to know about the requirements they have before you even go ahead and apply. So, here are the key requirements that you must fulfill, or it will be a no-go for you. Here:

• Age: It is pretty understandable that the applicant must be at least 21 years old.
• Experience: It’s a good thing if you have had some part-time jobs in the retail sector or at least the experience of some other brand. Though this is not a hard and fast requirement, it can help your application in a lot of ways, that’s what we are pretty certain of.
• Investment: You need to have enough money to make an investment anywhere between ₹45 to ₹50 lakhs. You know, this must include not only the setting-up cost of the store but also giving you some extra liquidity (at least ₹50 lakh) to handle other business needs like paying the rent, salaries, and purchasing stock.
• Team Size: You should aim at hiring about 7 to 8 people to man the store, in order to operate it smoothly. To put it simply, yes, this is of absolute significance if you want to run daily operations and provide good customer service.
• Location: Your store should be in a well-respected place like a shopping mall or a hectic shopping street. Besides that, the place needs to be at least 1000 to 1200 square feet, that’s kinda the bare minimum.

Cost Breakdown for a Jockey Franchise Right Here In India

As you could have guessed already, you see, opening a Jockey franchise involves a considerable amount of capital outlay with several costs involved in establishing the business. They are clearly defined as follows:

• Initial Investment: The starter pack would cost ₹45 to ₹50 lakhs at least. What would this initial investment get you though? Well, just so you know, it involves the basic franchise fee and the key required cost upfront.
• Store Size: You should have a store area within the range between the 1000 and 1200 square-foot area. It must be made aware that Jockey set its directives concerning the furniture of the store, and keeping the store within these limits is essential, just saying.
• Interior Setup: The brand’s premium image must be reflected in the interior design which follows particular guidelines from Jockey, you know? The costs can vary and range anywhere from ₹15 to ₹29 lakhs. All in all, yes, this includes things like shop fittings, branding, display shelves, and a lighting system.
• Equipment Costs: Other than the interior development, you will need to spend around ₹5 to ₹6 lakhs on equipment such as billing systems, security cameras, and air conditioning for a customer-friendly store environment, those are kinda the must-haves.

Unlike its other franchise counterparts, Jockey charges no royalty fees in the running period of the shop, did you know that already? Therefore, given that the initial capital has been met at last, the income is basically free for the franchisee to handle, which means, all the profits go straight into your pocket.

Profitability and Revenue Model

To be honest, the profit that a Jockey franchise can earn actually varies from one location to another depending on the opening hours of some stores, entering customer statistics as well as others that are truly unique to particular stores, you know? But still, here are some of the key points you should know about how profitable it can be for you as a franchisee in India:

• Profit Margins: Jockey franchisees are projected to receive about 15% to 20% profit margins from the franchise, did you know that? Typically, the volume of revenues generated is the main critical factor to be considered.
• Sales Targets: Jockey establishes new sales targets every month for franchisees, that’s one thing you should know. You and your team can also expect their chances of hitting such targets will, however, be a lot higher than those with only part-timers.
• Customer Base: Since Jockey is already a big name and popular brand in the country, especially in the innerwear segment, that’s why you will not have to heavily invest in marketing. Most of the brand promotion is handled through Jockey, resulting in better footfall for the stores.